What are "Active" botanical ingredients?

Active ingredients in skincare: We explain what actives are and why your skin needs them!

You might have heard the term ‘active ingredients’ when it comes to skincare, especially if you are following us on our social pages as we bang on about it ALL THE TIME!

And we will keep banging on about them because they are that damn good!

Here at Mumma Glow, you might notice that we are committed to natural based skincare. We just know its better for your skin and better for the planet. Another thing we love is SCIENCE. 

But what does this all mean?

It means that the active ingredients we put in our skincare have been proven to have an effect on your skin. We've kept out all the junk like parabens and fillers and left in all the ingredients that will make a real change to your skin. 

What are active ingredients?

Actives are natural ingredients that have been scientifically proven to change the structure of your skin at a cellular level.

They’re the ingredients that work to repair, restore, balance, hydrate and protect your skin cells.

Not every ingredient in your skincare is "active". Emulsifiers create texture in skincare, like the buttery soft hydration in our Perfect Balance Moisturiser. Fragrances (our natural essential oils) make your product smell nice like the fruity cocktail of our Illuminating Tonic

While inactive ingredients can make a product smooth to apply and smell nice, the real value for money lies in the natural benefits to the skin – and that’s in the "activity" or active ingredients.

Why do we need actives?

More mature skin needs these potent ingredients to maintain plump and youthful looking skin. Younger skin and hormonal skin need them to control blockages caused by excess sebum that can lead to acne. Anyone exposed to the damaging effects of sun exposure needs active ingredients to avoid developing sun-induced skin conditions that could lead to skin cancers and pigmentation.

In short, everyone and every skin type can benefit from active skincare. 

Why should we use active ingredients?

Because active ingredients = more effective skincare (and better skin care for you).

Remember that actives change the skin at a cellular level so the less synthetic ingredients that dilute or manipulate the actives in any way, the better for your skin and your wallet! Here at Mumma Glow, we are proud to say that every single ingredient in your product bottle contains a BENEFIT for your skin. There are no filling agents used purely to bulk out the product and we use some of the highest concentrations of 'actives' on the market. Every ingredient has been hand selected to give you what is listed on the bottle, and thats the Mumma Glow.

Mumma Glow's active ingredients

All of our skincare contains active ingredients designed to exhibit a change on your skin. There's almost too many to list!  Look out for some of our favourites below;

Vitamin C

Found in: Perfect Balance Moisturiser, Anti-ageing Brightening Serum, Glow Elixir and Hydrating Eye Treatment

How it changes skin on a cellular level:

  • Reduces fine lines and wrinkles by acting as a building block for collagen
  • Increases softness of the skin by increasing collagen
  • Reduces visibility of sundamage like pigmentation
  • Strengthens capillary walls to reduce the visibility of under eye dark circles

Rice Peptide

Found in:  Anti-ageing Brightening Serum

How it changes skin on a cellular level:

  • Improves cell function and increase cell metabolism, which leads to increased collagen production so skin looks firm and plump
  • Softens and smoothes skin texture on the upper layer of the skin

Licorice Root extract

Found in:  Anti-ageing Brightening Serum

How it changes skin on a cellular level:

  • Acts as a tyrosinase inhibitor to reduce the over production of melanin and reduce pigmentation like melasma and sun damage
  • Contains liquiritin, an active compound that helps to disperse and remove existing melanin in the skin.. In other words, not only can it help prevent new spots from forming, it can also fade existing ones.
  • Its also a potent antioxidant: licorice contains a flavonoid, an antioxidant-rich component that decreases reactive oxygen species, which both age and discolor the skin.

Acai Stem Cells

Found in:  Anti-ageing Brightening Serum

How it changes skin on a cellular level:

  • High in Ferulic acid, a potent anti-ageing antioxidant that helps other antioxidants work better
  • Protects overall skin integrity by reducing the development of fine lines, pigment spots, and wrinkles
  • Repairs sundamage on the skin with a special focus on decreasing pigmentation

Hyaluronic Acid

Found in:  Anti-ageing Brightening Serum, Perfect Balance Moisturiser

How it changes skin on a cellular level:

  • Hydrating and moisturising by holding up to 1000x its own weight in water
  • Assists in the production of collagen, helps the skin look plump, smooth, hydrated, firm and ‘elastic’,
  • Also has antibacterial properties tp help reduce bacteria on the skin like p.acne bacteria.
  • Helps to protect the skin from environmental exposure and encourages skin cell renewal

Lemon Tea Tree

Found in:  Revitalising Fresh Cleanser

How it changes skin on a cellular level:

  • Promotes cell regeneration and increase the density of the skin
  • Helps to develop healthy, even scar tissue, to reduce the visibility of post inflammatory scarring
  • Anti-inflammatory properties to soothe breakouts and helps clear rashes

Seabuckthorn Berry Oil

Found in: Glow Elixir and Hydrating Eye Treatment

How it changes skin on a cellular level:

  •  Contains natural Vitamin A to help regulate skin cell turnover 
  • Anti-ageing antioxidant that protects again environmental stress that can oxidise skin cells prematurely and lead to accelerated ageing
  • High levels of Vitamin C brighten skin and increase thickness of the dermis tissue
  • Helps sooth skin conditions like eczema, psoriasis and rosacea.


To find out which of our Mumma Glow skincare products are best for your skin, send us an email at hello@mummaglow.com and one of our skincare specialists will get back to you with your own personalised regime. Get Glowing!!